The Next Wave: Innovation on the Lakeshore

Join SURGE powered by Lakeshore Advantage at the brand-new Next Center in Holland—a vibrant hub for entrepreneurship and innovation—for an afternoon of high-impact connection and discovery. Explore West Michigan’s emerging tech and product ecosystem through an Innovation Showcase spotlighting startups that are redefining industries—from mobility and advanced materials to adaptive VR imaging and AI integration. Get a front-row seat to startup pitches, experience interactive demos, and network with the founders, investors, and change-makers driving the Lakeshore’s innovation economy forward.