Using AI to Enhance Efficiencies in Marketing

Artificial intelligence isn’t just a buzzword anymore—it’s transforming the way marketers work every day. From streamlining workflows to unlocking smarter insights, AI is helping marketing teams save time, reduce costs, and focus on what matters most: strategy and creativity. Join AMA West Michigan during Grand Rapids Tech Week for a thought-provoking panel discussion on how AI is reshaping the marketing landscape. What to Expect: Real-world perspectives on how marketers and educators are using AI tools to improve efficiency. Insights from experts at Ferris State University and Calvin University on the opportunities and challenges of adopting AI. Guidance on how to begin integrating AI into your own marketing processes. The conversation will be led and facilitated by Kendra Corman, marketing strategist and podcast host, alongside a panel of three tech and marketing experts. Expect an engaging dialogue with practical takeaways you can put into action.