How Agentic AI Is Shaping the Future of Marketing

AI didn't just hand marketing teams new tools. It's changing how the work gets done.

This session breaks down what agentic marketing actually looks like in practice. We'll cover where AI is disrupting the fundamentals of marketing, how agents take on the repetitive parts of content, campaigns, and reporting, and what that frees teams up to focus on instead.

Because the platform matters as much as the strategy, we'll also look at how agentic marketing plays out across the different CMSs teams build on. We'll wrap with our predictions of where this is all heading, then end with an open panel and Q&A.

Whether you're already testing AI in your marketing or still figuring out where to start, you'll walk away with a clearer sense of how to make agentic marketing work for your team.