Websites and Apps for Real People

In the rush to optimize for AI and search algorithms, many companies are forgetting the most important audience: real people. This panel explores what makes a website or app actually work. We’ll discuss why so many websites fail to convert visitors and what businesses can do differently.

Moderator:
Jory Grooters, Senior Digital Strategist at Grey Matter Group

Panelists:
Mia Merrell  - VP, Integrated Business Solutions at Helen
Rayanne Beaudry - Co-Owner, Avalanche Creative
Taryn Hulst - Senior Product Manager, Progyny